Dare to Differentiate OR...
 Stay Stuck in Mediocrity!

Can you quickly and succinctly answer the question, "Why should a perfect prospect hire you instead of your closest competitor...beyond your opinion?" If not, this HANDS ON Workshop will help you identify how to DIFFERENTIATE yourself from the competition to attract ideal clients!

"If you try to be all things to all people, no one will remember you for anything."

Even if you're a generalist, you still need to differentiate. Otherwise, the only reason potential clients have to pick you is based on price. Competing on price is nothing more than a race to the bottom and that's not a solid foundation for a business.

It also means you may find yourself working with less than desirable or wrong-fit clients who take the joy out of your work.

When you create differentiation you make it easier for star-shaped pegs to find your star-shaped hole. If you feel like you've only been attracting square pegs, then this is a program for you!


This is a small group workshop with personal feedback.

Doing vs. Learning

This program is divided into a working session focused on the differentiation process followed by a results session with structured exercises in between. The goal is to DO the work and not just learn about it.

Focused Feedback

You'll share what you've identified as your differentiator with the entire group. It's like having your own focus group. In the end, you'll have a new way to position yourself in your marketing that separates you from the competition.

Small Group

This program is limited to 10 people. This means that you'll get important feedback from  up to 9 other people PLUS Crystal. The interactive platform allows for ongoing communication with your cohort even after the program ends.

This program is for you if...

  • How you describe what you do and who you do it for is EXACTLY the same as most competitors.
  • People ask about your services, but they are not buying from you.
  • People seem confused or ask a lot of questions when you describe what your business does.
  • People aren't signing up for your free lead magnets and content.

Live Workshop Dates and Times:

Session #1:  Thursday, November 9, 2023 at 1:30 PM EST

Session #2:  Thursday, November 30, 2023 at 1:30 PM EST

Recordings Provided

Dare to Differentiate! Only $222. Limited to 10 Entrepreneurs.

Do you know you NEED to DIFFERENTIATE but haven't been able to do it?

Don't feel bad! It's not easy even when you know what you're doing! And it's even HARDER if you're trying to do it alone.

You've probably heard marketing experts talking about "niching until it hurts" or to go "an inch wide and a mile deep." But it's scary!

So many entrepreneurs worry about losing opportunities when developing a niche because it sounds like they are limiting themselves and the people they could get as clients.

But, here's the thing... you're actually going to get MORE opportunities because you're able to more CLEARLY communicate WHAT you do and WHO you do it for.

Differentiation ISN'T the same as NICHE. It CAN be, but it doesn't have to be. 

A niche is simply one form of differentiation. There are multiple ways to differentiate yourself.

Differentiation is about clearly communicating what is different and better about you, the work you do, and who you do it for when COMPARED to your competitors. 

It answers the question, "why pick YOU?"

You need to demonstrate why you're special and that you're not just a commodity to buy at the lowest price; you provide additional value that's worth paying for - for the right clients.

Differentiation is your SECRET SAUCE.


You DON'T have to DO IT ALONE, and you don't have to spend thousands of $$$

This two-part workshop is designed to help those entrepreneurs  and small business owners who need to differentiate and can do it on their own with some direction and guidance. During the first session, I'll introduce the different ways that you can build differentiation. I'll then provide key exercises that you will do on your own between the two workshops. They will lead you to identifying what differentiates you from your competition.

In between, you will have also access to an online platform with your group to access the details of the exercises, start sharing your findings, and ask questions.

We will then come back together so that you can share the fruits of your labor with the group. Both the group and I will give you feedback. That's the second important component because you need to see what people who could be your clients think. This will help you sharpen your differentiation.

Here’s what people are saying about Crystal

Crystal has been helping entrepreneurs focus their businesses, marketing initiatives and marketing messages for 15 years. 

LaWren Watson


I've worked with Crystal for several years in a group setting for business mastermind. Though her initial expertise was on LinkedIn, her attention to business development was holistic. She was clear and focused on my passions and direction while providing data, processes, and focus on my business trajectory. She understands that the foundation of any business is the why, and she is highly qualified to help you clarify goals and build a framework for achieving them.

Mary Kacaba


From working with Crystal, I have increased my income, time management skills and practices and enhanced my ability to serve my clients needs in an extraordinary way. She knows how to stretch me to integrate new ideas into my business model. And when to balance letting me further grow into my potential. I credit Crystal with much of the success I am and have been having.

Jackie Messersmith

Business Owner

If you're looking for someone to cut through the clutter in your business direction, Crystal is the one to call. She helps me stay on task and holds me accountable. As I result, I see progress every week.

What You Get

  • Two, Live 90-minute Workshops, recorded to watch on your own time or re-watch for 1 year
  • Access to private, cohort only online portal to discuss, share and get ongoing feedback (not Facebook)
  • Access to exercises and all workshop content for 1 year
  • Personal feedback from Crystal and all cohort members in the workshops and online portal

Workshop Dates and Times:

Session #1:  Thursday, November 9, 2023 at 1:30 PM EST

Session #2:  Thursday, November 30, 2023 at 1:30 PM EST

IMAGINE... Having new positioning for marketing your business ready to kick off  2024!

Meet Crystal

Crystal Thies is an entrepreneur through-and-through. Her path has not been direct and to many – and often her – it hasn’t appeared clear. BUT it’s led her to the place she’s meant to be… helping others seize clarity.

She’s been a financial advisor, non-profit administrator, fundraiser and non-profit marketer, financial advisor (again), and ultimately set off on her own to create a business that made her one of the first and leading social media experts in LinkedIn specializing in helping entrepreneurs, sales people, and financial advisors leverage LinkedIn for sales and business development.

She is the co-author of the first-ever book on social media for financial advisors that was published by Bloomberg Press in 2012.

She was given the name LinkedIn Ninja and wore it proudly for more than 12 years.

However, no matter how powerful LinkedIn and other online marketing platforms are, if people are not clear on their foundation – crystal clear – they will never have success.

So, she has created Crystal Clear Cz (pronounced seize) to help entrepreneurs seize clarity. Clarity of brand. Clarity of message. Clarity of target market. Clarity of offers. Clarity of business models.

And, for those courageous enough, clarity of self. Because if you are not crystal clear on who you are and how you operate, you’ll never create a successful business.

As an entrepreneur coach, she helps her clients find the clarity themselves but also leverages her special powers of insight to share  the clarity that she sees allowing them to seize the clarity that resonates as true.

If your prospects can't tell the difference between you and your competitors, you don't have any time to waste!

Dare to Differentiate and you'll set yourself apart from the competition and attract ideal clients!